With a ‘beauty in five minutes philosophy’, theBalm creates multi-use products that have rapidly become quick fixes for people around the world. What began as mixing makeup in a kitchen with the help of how-to books has grown into a brand of wearable colors, anti-aging formulas, finely milled pigments, and fabulous scents. With a vintage 50’s feel, each cosmetic product is a paraben and cruelty-free blend of wearable colors that encourage creativity and promote individuality.
Mad Lash Mascara Introducing Mad Lash, an out of this world mascara from theBalm Cosmetics! Equipped with an injection molded wand, Mad Lash transforms your lashes to new levels of height and fullness. The phenomenal formula delivers intense volume and definition in a rich black shade that’ll bring your lashes to life.