Lacoste presents Live Eau de Toilette for men; Completely new perspectives open up with this Lacoste L!VE perfume. A masculine, inventive perfume that will be adopted by all urbanites looking for something new.
In 1933, the first brand name logo was stitched on the front of a garment, Rene Lacoste had discovered the strength of the crocodile. Several decades later his logo has taken on a role larger than life. In 1984, Lacoste Pour Homme was created for all Rene Lacoste's followers, the men who follow the style embodied in the crocodile: men of class, reliance, and elegance.
Pour Homme is a brand new edition by Lacoste completing the eponymous clothing line Lacoste Live. Prominent and urban, as it was announced, the new Lacoste Live introduces changes into the collection, which lined the L.12.12 editions inspired by the characteristic short-sleeve polo shirt with crocodile. The new fragrance was designed to be very close to the eponymous fashion line but also to play on perspectives.