LG 77-inch 4K UHD Smart OLED TV 77B56LA (Black)

The LG 77-inch OLED Smart TV is designed to deliver a truly cinematic experience on an impressive big-screen canvas. With its sleek design and self-lit OLED technology, it creates stunning depth and realism, transforming your living space into a premium home theater where every scene feels immersive, elegant, and visually striking.

Powered by the advanced α8 AI Processor 4K Gen2, this TV intelligently enhances picture quality by analyzing content in real time. Paired with a smooth 120Hz refresh rate, it delivers ultra-fluid motion, reduced blur, and exceptional clarity. Whether it’s fast-paced sports, action-packed movies, or gaming, every movement feels sharp, responsive, and natural.

AI Picture Pro elevates visuals further by enhancing contrast, depth, and detail with remarkable precision. Combined with OLED’s perfect blacks and beautifully accurate colours, the result is a rich, lifelike picture that feels effortlessly real. This is big-screen OLED brilliance, crafted to impress from every angle.