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With a ‘beauty in five minutes philosophy’, theBalm creates multi-use products that have rapidly become quick fixes for people around the world. What began as mixing makeup in a kitchen with the help of how-to books has grown into a brand of wearable colours, anti-ageing formulas, finely milled pigments and fabulous scents. With a vintage 50’s feel, each cosmetic product is a paraben and cruelty-free blend of wearable colours that encourage creativity and promote individuality.