Apple iPhone 17 Pro Max Cosmic Orange (12GB, 256GB)

Delivery Starts between 19 September to 15 October

Introducing iPhone 17 Pro Max, designed from the inside out to be the most powerful iPhone models ever made. At the core of the new design is a heat-forged aluminium unibody enclosure that maximises performance, battery capacity and durability.

Across the iPhone 17 Pro camera system, you’ll find innovation that goes to great lengths. This includes the longest iPhone Telephoto ever, up to an equivalent 200-millimetre focal length, with the next generation of our tetraprism design and 56% larger sensor. So you can explore an even wider range of creative choices and add a longer reach to your compositions with 16x optical zoom range. And capture stunning low-light photographs and incredible video.

The iPhone 17 Pro Max is designed as the most powerful iPhone ever, featuring a brilliant 6.9-inch Super Retina XDR display and a sleek aluminum unibody design that balances strength with elegance. Its heat-forged build provides exceptional durability, while Ceramic Shield now protects both the front and back. With Ceramic Shield 2 on the front delivering three times better scratch resistance, and the back offering four times better crack protection, this iPhone sets a new standard for toughness.

The new front camera gives you flexible ways to frame your photos and videos — and so much more. Tap to expand the field of view and rotate from portrait to landscape without moving your iPhone. And when friends join the shot, the field of view expands so you get more friendsies in your selfies.

At the heart of the device lies the A19 Pro chip, Apple’s fastest and most efficient processor to date. Built with vapor cooling for sustained performance, it offers up to 40% better processing power, making it perfect for intensive tasks such as gaming, video editing, and multitasking. The combination of speed, efficiency, and power ensures users experience a seamless and lightning-fast interface on iOS 26, which introduces a refreshed design with Liquid Glass, customizable lock screens, and new messaging features.

The new front camera gives you flexible ways to frame your photos and videos — and so much more. Tap to expand the field of view and rotate from portrait to landscape without moving your iPhone. And when friends join the shot, the field of view expands so you get more friendsies in your selfies.

Photography and videography take a major leap forward with the all-48MP rear camera system, equipped with the widest zoom range ever on an iPhone—an impressive 8× optical-quality zoom. Effectively the equivalent of eight pro-grade lenses, this system empowers users to capture everything from sweeping landscapes to detailed close-ups. The new 18MP Center Stage front camera brings smarter group selfies, flexible framing, and Dual Capture video, which records from both the front and rear cameras simultaneously for more creative storytelling.

From home movies to Hollywood productions, iPhone 17 Pro is up to any challenge. With more pro video features than ever — like enhanced video stabilisation, cinema-grade specs and compatibility with industry-standard workflows — iPhone 17 Pro puts powerful filmmaking tools within reach, wherever you need them.

Finally, the iPhone 17 Pro Max delivers the best battery life of any iPhone, offering up to 39 hours of video playback on a single charge, with the ability to recharge up to 50% in just 20 minutes. Enhanced connectivity options include support for Wi-Fi 7, 5G, Bluetooth 6, and seamless eSIM activation for global use. Safety features like Crash Detection add vital peace of mind, while Apple’s privacy protections are built into every layer of the device. Altogether, this iPhone redefines performance, photography, and reliability, making it Apple’s ultimate flagship.