Sony Bravia XR 65-inch 4K UHD Android LED TV XR-65X90J (Black)

Precise 4K pictures, as perceived by the human eye

Enjoy pictures that feel deep, natural, and real. Sony's revolutionary processor uses human perspective analysis to cross-analyze and optimizes hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic pictures full of lifelike contrast.

Turn any sound into a truly immersive experience

Advanced speaker technology with Sony's Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you're watching. Enjoy your entertainment in a whole new way with sound and picture in perfect harmony.

Watch what you love, control it with your voice

Your TV is now more helpful than ever. Use your voice remote to easily find your favorite movies, shows, and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?" Even get answers on-screen, control smart-home devices, and more.

Recycle. Renew. Reduce.

The BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 30% of sustainable material is used in the frame of this TV and our unique recyclable plastic SORPLAS with an industry-leading recycle rate of 89% is used in its components.