Sony Bravia XR Master Series 85-Inch 8K UHD Android LED TV XR-85Z9J (Black)

World's first cognitive intelligence TV

The BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

Visionary 8K pictures, as perceived by the human eye

Enjoy 8K pictures that feel deep, natural, and real. Sony's revolutionary processor uses human perspective analysis to cross-analyze and optimizes hundreds of thousands of elements in the blink of an eye. Combined with the precision of a Full-Array LED panel, pictures pop from the screen with deep blacks and ultra-bright light.

Turn any sound into a truly immersive experience

Advanced speaker technology with Sony's Cognitive Processor XR turns any sound source into an immersive sound experience. Lose yourself in cinematic surround sound and accurate sound positioning, whatever you're watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.

Hands-free entertainment with help from Google

With hands-free help from Google, you can set aside your remote and just use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Ok Google, what should I watch?" Even get answers on-screen, control smart-home devices, and more.

Recycle. Renew. Reduce.

The BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of our large-screen models.